VPRO Energy provides energy renovation services in Belgium, including roofing, solar photovoltaic and thermal systems, with a comprehensive approach tailored to the needs of each home.
The company came to me with a basic website that had been created using an AI website-building tool. It provided an initial online presence, but the site was incomplete and lacked the structure, content and functionality needed to properly represent the business or support its customer acquisition strategy.
VPRO Energy needed a professional website that could clearly present its services, showcase completed projects and make better use of its strong Google reviews as social proof.
Lead generation was particularly important. The company regularly promotes monthly offers and wanted dedicated campaigns that could also be used with Google Ads, with a clear way to capture leads and track conversions.
I rebuilt the website in WordPress with a new structure focused on B2C lead generation and a clearer journey from discovering a service to contacting VPRO Energy.
The redesign retained the company’s existing branding but introduced a consistent visual system, improved page layouts and a more structured UI/UX throughout the website. I also created SEO-focused content to give the individual services a stronger presence in search and provide prospective customers with more useful information.
Customer reviews and completed projects were incorporated throughout the website as social proof, helping potential customers evaluate the company through both previous work and real customer experiences.
For promotional campaigns, I developed a dedicated Offer system that allows VPRO Energy to create individual landing pages for current promotions. This gives the company a flexible way to run monthly offers and create targeted destinations for Google Ads campaigns without having to restructure the main website.
I also developed a custom lead-generation form plugin with conversion tracking. This provides each campaign with a focused enquiry process while making it possible to track advertising conversions and evaluate campaign performance.
The result is a structured business website that brings VPRO Energy’s services, completed work, customer reviews and promotional campaigns together into one consistent platform built around generating new enquiries.
