Websites designed around how your business works.
Clear structure, thoughtful UX and visual web design built around your goals, your customers and what the website needs to achieve.
More than making it look good.
A business website needs to communicate clearly, guide people through the right information and make the next step obvious.
I approach web design as a combination of structure, hierarchy, usability and visual presentation. The goal is not just a polished interface, but a website that makes sense for the business and the people using it.
Website design, from structure to interface.
The exact scope depends on the project, but these are the areas I typically work through when designing a new website or redesigning an existing one.
Website structure
Page hierarchy, navigation and information architecture shaped around the business and what visitors need to find.
UX & user journeys
Clear paths through the website, with key actions and decisions considered from page to page.
Visual web design
Typography, layout, spacing, hierarchy and interface details that create a consistent digital presentation.
Responsive design
Layouts designed to work properly across desktop, tablet and mobile rather than simply shrinking down.
Landing pages
Focused pages for services, advertising campaigns or lead generation where clarity and conversion matter.
Reusable design system
Consistent patterns and components that make the site easier to maintain and extend as the business grows.
When website design is the right starting point.
This service works best when the main challenge is how the website is structured, presented or used.
- You are starting a new business website from scratch.
- Your current website feels outdated, unclear or difficult to navigate.
- Your services have changed and the existing structure no longer reflects the business.
- You need focused landing pages for campaigns or lead generation.
- You already have a brand identity but need it translated into a strong website.
From understanding the business to the finished website.
The design is developed with the final WordPress implementation in mind, so structure, interaction and technical reality are considered together.
Understand
Business goals, audience, current website, competitors and what the new site needs to achieve.
Structure
Pages, hierarchy, navigation and user journeys are established before visual decisions take over.
Design
Layouts, typography, components and responsive behaviour are developed into a coherent visual system.
Build
The approved design is implemented in WordPress with the required functionality and content structure.
Refine
Responsive checks, testing and final adjustments before the website is ready to launch.
Designed around different business models.
The same design process can support very different goals depending on how the business attracts customers, generates enquiries or sells.
B2B & corporate
Websites for businesses with more complex services, products or processes, from corporate presentation and project portfolios to custom functionality, integrations and ongoing development.
Service Businesses
Websites built to turn searches and advertising into enquiries, with clear services, strong local relevance and straightforward ways for potential customers to get in touch.
Online stores
Online stores designed around how your customers browse and buy, from straightforward WooCommerce shops to more complex product, promotion and fulfilment requirements.
