Barcode Data needed a modern, user-friendly e-commerce website that would allow clients in France and Switzerland to browse and purchase barcode scanning equipment with ease. As an official distributor of OPTICON and Zebra, their online presence needed to reflect their expertise while providing a smooth and efficient shopping experience.
Project Goals and Challenges
The key objectives for the project were:
- To create an e-commerce website that showcases Barcode Data’s range of barcode readers, printers, and consumables.
- To ensure multi-currency support for customers in France and Switzerland.
- To implement detailed product descriptions to help clients make informed purchasing decisions.
- To design a site with intuitive navigation, reducing the effort required for customers to find and buy products.
One of the main challenges was structuring the product catalog in a way that made it easy to navigate while accommodating the wide range of barcode equipment available. Additionally, multi-currency functionality had to be integrated seamlessly to ensure a localized experience for different regions.

Solution and Implementation
To achieve these goals, I built the website using a custom e-commerce setup, ensuring performance, usability, and flexibility.
1. Clean and Intuitive Navigation
- The website was designed with a straightforward category structure, making it easy for users to browse products.
- A powerful search and filtering system was implemented, allowing customers to quickly find barcode readers, printers, or consumables based on their needs.
- A minimalist design approach was used to focus on functionality and clarity while maintaining a professional appearance.
2. Multi-Currency Integration for France & Switzerland
- The website automatically detects the customer’s location and displays prices in the correct currency (EUR for France, CHF for Switzerland).
- Users also have the option to manually switch currencies, ensuring flexibility.
- Pricing and tax calculations were configured to align with local regulations, providing an accurate checkout experience.
3. Detailed Product Pages for Informed Purchasing
- Each product page includes high-quality images, in-depth specifications, and key benefits to help customers make the right choice.
- A comparison feature allows users to evaluate different barcode readers or printers side by side.
- Downloadable datasheets and manuals were added for technical buyers who need detailed insights before purchasing.
4. Streamlined Checkout Process
- The checkout experience was optimized for speed and simplicity, reducing the number of steps required to complete a purchase.
- Multiple payment options were integrated, including credit card payments and invoicing for business clients.
- A guest checkout option was implemented for quick transactions without requiring account creation.
5. Mobile Optimization & Fast Loading Speed
- The entire e-commerce platform was designed to be fully responsive, ensuring a seamless experience on mobile, tablet, and desktop.
- Performance optimization techniques such as caching, lazy loading, and optimized images were applied to keep loading times fast.
Results and Impact
The new e-commerce website provided Barcode Data with a professional, functional, and high-converting online store tailored to its audience.
- Improved Customer Experience – The intuitive navigation and detailed product descriptions made it easier for clients to find and purchase the right barcode equipment.
- Localized Shopping for France & Switzerland – Multi-currency integration provided a seamless buying experience for customers in both regions.
- Increased Conversions – The streamlined checkout process reduced drop-offs and improved overall sales.
- Better Brand Positioning – The modern, well-organized website reinforced Barcode Data’s reputation as a leading distributor in the industry.
Conclusion
This project successfully delivered a conversion-focused, easy-to-use e-commerce platform for Barcode Data. By combining clean UI, multi-currency support, and detailed product pages, I created a website that not only enhances the shopping experience but also strengthens Barcode Data’s digital presence in the European market.