HEO Agency, a leading public speaking consultancy in Marseille, sought to expand its educational offerings by creating an online learning platform. Their goal was to provide structured, accessible courses in both French and English, catering to professionals looking to enhance their speaking skills. To bring this vision to life, I designed and developed a fully integrated online learning center that seamlessly combines self-paced courses with one-on-one coaching sessions.
Project Scope and Challenges
The primary challenge was building a platform that could accommodate diverse learning formats while maintaining a smooth user experience. HEO Agency required:
- A dynamic course system with structured lessons and progress tracking
- Integration of both pre-recorded and live coaching sessions
- A bilingual interface to serve both French and English-speaking clients
- A seamless payment and enrollment process using WooCommerce
Additionally, as HEO Agency specializes in executive training, the platform needed a professional, intuitive design that reflected their expertise and credibility.
Solution and Implementation
To create a highly flexible and scalable learning environment, I utilized Crocoblock’s JetEngine in combination with WooCommerce. This allowed for custom post types, advanced dynamic content, and a tailored user experience.
- Course Structure & Delivery
- Each course was built as a structured series of lessons, with dynamic content fields enabling easy course management.
- Students can track their progress and revisit completed lessons at any time.
- A mix of video, text, and interactive exercises was implemented to cater to different learning styles.
- One-on-One Coaching Integration
- A booking system was integrated for private coaching sessions, allowing users to schedule one-on-one consultations with instructors.
- WooCommerce Subscriptions enabled flexible payment models, allowing clients to purchase either standalone courses or bundled coaching packages.
- Bilingual Functionality
- The entire platform was designed to support both French and English, with dynamic language switching for ease of navigation.
- Content was structured to ensure smooth localization without compromising design or usability.
- User Experience & Design
- A clean, professional UI was developed to reflect HEO Agency’s brand identity and ensure ease of use for all learners.
- Custom dashboards were created for students to access their courses, progress reports, and upcoming coaching sessions.
- Mobile responsiveness was prioritized to allow learning on any device.
- E-Commerce & Payments
- WooCommerce was configured for course purchases, enabling secure transactions with multiple payment options.
- Coupon codes and membership-based discounts were implemented to enhance user engagement.

Results and Impact
The new online learning center has transformed how HEO Agency delivers its training. By digitizing their course offerings, they have expanded their reach beyond Marseille, allowing professionals worldwide to benefit from their expertise.
- Scalability: The platform supports unlimited course additions, making it future-proof for HEO Agency’s evolving curriculum.
- Revenue Growth: The e-learning model provides a sustainable revenue stream through automated course sales and subscription-based coaching.
- Enhanced Learning Experience: The structured, interactive approach ensures that students engage with the material effectively.
Conclusion
This project exemplifies how a well-designed digital platform can elevate a business’s offerings. By blending JetEngine’s dynamic content capabilities with WooCommerce’s robust e-commerce system, I was able to create a flexible, user-friendly learning experience tailored to HEO Agency’s needs.