Websites built for complex businesses.
Clear structure, credible presentation and the right functionality for companies with more complex services, products, audiences or internal processes.
When the business isn't simple, the website can't be either.
B2B and corporate websites often need to communicate more information, serve different audiences and support longer decision-making processes.
The challenge is not adding more pages. It is turning that complexity into a structure people can understand, navigate and trust.
I approach these projects as a complete system, from the information architecture and presentation through to WordPress development, custom functionality and integrations where they are needed.
Complexity needs structure.
Typical issues I see when B2B and corporate websites have outgrown their original structure or need to support more of the business.
Complex services or products
The offer is difficult to explain clearly without overwhelming visitors with information.
Multiple audiences
Customers, partners, suppliers or other stakeholders need different information and different paths through the site.
Credibility
The website needs to communicate experience, scale and professionalism quickly and consistently.
Longer buying decisions
Potential clients may research the company over multiple visits before they are ready to make contact.
Content depth
Services, projects, industries and company information need a hierarchy that remains usable as the site grows.
Custom requirements
Standard website functionality may not fit existing processes, data sources or operational systems.
Make a complex business feel clear.
The website has to work as a useful business tool, not just a corporate presentation.
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Present the company clearly
Turn complicated services, products and capabilities into an understandable website structure.
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Build trust
Use projects, experience, credentials and relevant business information to support credibility.
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Guide different audiences
Create clear routes for visitors with different needs without duplicating or fragmenting the site.
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Support sales
Give potential clients the information they need before starting a conversation with your team.
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Scale with the company
Build a flexible foundation for new markets, services, projects and content.
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Scale with the company
Build a flexible foundation for new markets, services, projects and content.
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Connect with other systems
Add custom functionality and integrations where the website needs to support wider business processes.
Services that work together.
B2B projects often cross several disciplines. These services can be used individually or combined around the requirements of the project.
Where this approach fits.
From business complexity to a clear website.
I start with how the company actually works, then translate that into the structure, design and development needed for the website.
Understand
Business model, audiences, services, current website and technical requirements.
Structure
Organise complex information into a clear website architecture and user journeys.
Design
Create a professional interface that makes the structure easy to understand and use.
Develop
Build the WordPress site and any custom functionality or integrations the project requires.
Refine
Test, adjust and prepare the website for launch, management and future growth.
Planning a B2B or corporate website?
Whether you’re rebuilding an existing site or starting a more complex digital project, tell me what the business needs the website to do.