I am a freelance web designer and WordPress developer based in Romania, working with businesses across Europe on websites, online stores and custom digital solutions.
I work across both design and development, which means I can look at a website as one connected system rather than a collection of separate tasks.
That includes how the information is structured, how people move through the site, how it looks, how it is built in WordPress and what needs to happen behind the scenes for the business.
Sometimes that means a new website. Sometimes an existing site needs a redesign, new functionality or a better technical foundation. The solution depends on what the business actually needs.
The website has to support real goals, customers and processes, so that comes before choosing a layout, plugin or technical approach.
Complex businesses still need simple navigation and clear user journeys. Structure is one of the most important parts of the design.
I use existing WordPress tools when they fit, and build custom functionality when standard solutions create more limitations than they solve.
The site should remain practical to manage, improve and extend as the business changes.
The approach changes depending on how the business attracts customers, sells and manages the website behind the scenes.