SMC Groupe is an established B2B event company in France with a strong reputation, an extensive portfolio and years of experience working with well-known clients.
While the business and its services had continued to evolve, its digital presence had not. The existing website dated back to 2009 and no longer reflected the quality of the company, its experience or its position in an increasingly competitive events market.
The website also needed to communicate a broader range of services. Alongside its established event expertise, SMC Groupe had expanded into areas such as hybrid and online events, which needed to become a clear part of the company’s offering.
The challenge was therefore not simply to modernise the design, but to make better use of the reputation, client relationships and past work the company had already built while creating a clearer path from discovering a service to requesting a quote.
I restructured and redesigned the SMC Groupe website around the company’s strengths: its services, experience, client portfolio and extensive history of successful events.
The service structure was reorganised to make the full offering easier to understand and to give newer services, including hybrid and online event organisation, a clear place within the website.
I also transformed the presentation of past events into a more structured project portfolio, allowing SMC Groupe to demonstrate the scale and variety of its work through individual projects rather than relying on a simple gallery.
To improve the enquiry process, I created a multi-step quote request form that guides prospective clients through a series of relevant questions about their event. Instead of relying on a generic contact form, SMC Groupe can receive a more complete initial brief and better understand the client’s requirements before following up.
The visual identity was refreshed through updated colours, typography and interface design, while the overall UI/UX was redesigned to create a clearer and more contemporary experience.
The result is a WordPress website that makes better use of SMC Groupe’s established reputation and portfolio, presents its evolving range of services more effectively and gives prospective clients a more structured way to start a conversation about their event.
